Effective Music Videos for Any Budget

Music video Production

Music video production companies have had to lower their prices to be able to compete with the lower profit margins the music industry is now facing. But is that a bad thing?

Well, people still need and want music videos, TV channels still play them and since the exponential growth in video streaming there is an even bigger audience for them.

We all understand by now the problems the music industry are facing with illegal downloads and the loss of physical sales, which has caused a price cut across the entire industry. Companies are now looking to reduce costs wherever possible and music videos are just one of those areas. The issue from this is that the companies still require the same production standard and level of quality that they are used to seeing. What this means is that the production company needs to get creative. Here are a few tips on how to do this:

1. Pre Production; It is vital to spend time on the pre production, creating the treatment, storyboarding the shots, designing the lighting set up etc. If you can't afford a storyboard artist, then try using some storyboard software, most of them have trials so that you can decide which is the best for you. If you can't afford that then a notepad always works. One important area of the pre production is location scouting. Make sure that you spend time finding the perfect location, on a limited budget this could take a lot longer but will make all the difference to the final edit.

2. Production; Choose your equipment wisely. Music videos are interesting as they don't conform to any particular set model or format, they can literally be whatever you can dream up. first look at your equipment, what camera are you going to use? I realise that a lot of people still go on about it must be shot on the RED camera. It really doesn't have to be. The camera is just a tool and it depends on how you use it. A great HD alternative nowadays is to shoot on a DSLR, which are very reasonably priced and allows you to hire a range of lenses without having to spend a fortune. Look at your lighting, what can you afford, if you only have a couple of red heads for example work out in pre production the most effective way of using them to achieve the lighting design that you want.

3. Post Production; This is key to getting that big budget look. I would suggest you take a couple of shots from different scenes and play around with different digital grading techniques that will enhance the image of your music video.

Once you have done this put your offline edit together, and once you are happy that the shots and the pace match your track create your online edit and your away.

By utilising reasonably priced equipment, post production software and spending time on the treatment that is feasible for your budget, there is no reason why you can't compete with the top priced music videos, and create something which is creatively unique at a high quality standard.

Dynomite productions are a video and animation production company, creating work for public sector, private sector and broadcast clients.

View the original article here

The Music Industry is Evolving - The Sense of Smell in Musical Videos?

Thanks to many of the major corporations designing and building hardware for home living room entertainment systems to run computer games, virtual reality, 3D, and holographic movies there is a new technology coming soon. A sense of smell in your living room corresponding to the scene in a movie, or the current action in a video game, and these smell-o-matic digital scent sequencing devices will dispense the smells as you watch, making everything seem more real to life.

Why is this important for the music industry? Well, think of the possibilities for those watching YouTube Videos or watching MTV. How many times have you watched a video where they are on the beach? How about that ocean spray salt-air smell? How about a video where Enya is singing the Oronoco Flow, perhaps standing in a field of daisies on a high cliff above the ocean below? In fact, if you just stop and think about this for a second you will see the opportunity to connect with your fans through music videos which captures their hearts, minds, ears, sight, and now smell too!

How would the smell be dispensed? Well, the old smell-o-matic system concept of the 1960s and the patent suggested a dispensary behind the TV, and then there is the issue of time. In a movie the scenes might last a while or playing an online computer game in a computer online community, you'd be racing cars, flying a simulator, or fighting a war, thus the burning rubber, JP5, or napalm smell would be more constant. However, watching a music video would be less than 3-5 minutes, and might have more than one scene.

Therefore, the dispensing unit would be quick, and it would have to be close or timed release. This could be done by requiring a small amount of calibration on the user end, to find their "average" distance from the TV, or using the motion capture to determine positioning. I was discussing this with a fellow think tanker who stated that for a movie, the users might rent the DVD along with the smell cartridge which would have each of the smells in various movie scenes.

For a Music Video, various venues, such as Rock, Classical, Country, R and B, Rap, Techno, or Christian you might have a smell cartridge of the top 50 songs, and each would be sequenced digitally, with a smell code to mix the scent chemicals properly for the user. Yes, soon a sense of smell is coming to a music video in a living room near you. Please consider all this.

Lance Winslow is a retired Founder of a Nationwide Franchise Chain, and now runs the Online Think Tank. Lance Winslow believes writing 23,777 articles by 7 PM on June 27, 2011 is going to be difficult because all the letters on his keyboard are now worn off now..

View the original article here