Ever wonder why it's so difficult to advance your career to the next level? Why some artists are getting media coverage, radio play, digital plays, and gaining Facebook fans, drastically increasing their fan base day by day, and selling records and digital downloads like they're going out of style with the ultimate result being... serious expansion of your fan base, creating awareness for your project, selling CDs and digital downloads, and gaining the attention of the record labels and professional artist management companies?
So What's the Answer? Well it's really a no-brainer...
The Answer Is -- "MUSIC PUBLICITY"!!
Pretty much nothing happens without it - no matter what level of the music business you have obtained. Every artist must have it.
Understanding the "guidelines to publicity in the music business" can be a difficult task for the independent artist. A well connected music publicist or indie music publicist creating a buzz, a story, a history... getting your record reviewed, writing and distributing press releases, and feature articles and interviews will increase your chances of getting noticed. Simplified; a good media relations expert generating the music publicity awareness you need to get noticed among the massive sea of artists all striving for the same end goal. It can be very difficult to do your own independent music PR as a relatively unknown indie artist. This is how the help of an effective music publicist can help. A good indie music publicist, that has built all the relationships for you can greatly expedite the process and increase results if you have the budget and can afford the fees of a music PR professional. If you can't, there are ways to do your own music publicity.
1. Do Your Due Diligence -
Do the necessary online research to uncover the media portals that may be appropriate for you to submit to on your own.
2. Follow The Media Outlets Submission Guidelines -
Make sure to follow their submission guidelines closely. Nothing aggravates a music journalist more than being bombarded with inappropriate submissions.
3. Do Not Follow Up -
Once you have submitted your CD for review, feature, or interview - Be Patient. These portals receive 100's of submissions weekly. It may take months before you are considered. (This is where a veteran music publicist can help - their relationship can supersede the process.) Don't follow up - If the music journalist wants to do the review he or she will let you know.
4. Simplify and Expedite the Process for Faster Results -
Cut down on all that research and media outlet documentation - It can take you months to put together and continually update your music media database. Purchase a comprehensive indie music publicity resource guide (very inexpensive) that has the database already laid out for you and formatted for immediate use. There are a few out there but hands down the most effective DIY Music Publicity resource is the Indie Bible. It is updated monthly and contains the most comprehensive lists of music media outlets that will review your CD and provide radio play.
All and all - getting effective media coverage for your project is not an easy task to do on your own. I recommend if you have any budget at all for music promotion and music marketing that you consider hiring a good indie music publicity company. If they are a reliable PR firm, they will get the job done faster and far more effectively - and ultimately get the results you are looking for.
©2011 Ken Cavalier All Rights Reserved Worldwide
Ken Cavalier is an Indie Music Publicist, Music Marketing Consultant, and founder of Allure Media Entertainment Group, Inc. (New York - Philadelphia) a fast growing music publicity and indie music marketing company. As a former artist, his passion for helping indie musicians realize their career goals has enabled him to launch and manage extremely successful indie music publicity campaigns for hundreds of independent artists over the years. He is a voting member of many distinguished music industry organizations including The National Academy of Recording Arts and Science (™The Grammy Association).
For more details and information on his company and his services visit:
http://www.indiemusicconsultant.com/musicpublicity.html
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