Monday, June 27, 2011

Living the Music, Playing the Game, and Running the Business

The stereotype of a rock star, a country singer, or a superstar musician of our time seems to be one of the ultimate late-night partier, drug user, and manically depressed creative genius. In the case of a man, he's usually considered a sex symbol, with women everywhere, throwing their bodies at him. And then there is the rest of the band, and the groupies who follow them around. Yes that is one side of the music business, but there's a lot more to it than just playing the game.

You see music is a business first and foremost, and therefore excellent marketing and branding is often highlighted promoting such an image, which may or may not be correct behind the scenes. There are many musicians who are at the top of their field who don't do drugs at all, can't stand them, and they're happily married and faithful, believe it or not. And they are often some of the most successful, because they are acting or rather just playing the part, but they are living the music, not the stereotypical life style, and there's a big difference my friends.

Now then, I not one to disappoint all you rockers out there, and there was one famous rock star who once said; "for those about to rock, I salute you." But let's not be naive about the whole thing or the image branding of a rock star. It is much more about marketing than it is necessarily a reality. That's not to say that there are not Meteoric rises to fame and fortune, it does happen. But most of those who become the great rock stars have put in at least a decade the prior, and they have to treat it like a business to even get to that level.

The true creative genius who is living the music, is one with the lyrics, and feels the fiery emotion and passion is not a normal member of society. Their minds are in fire with creativity, they see things and feel things that most people never will, and they've been given the talent genetically, or developed it over a long period of time in such a way that they can convey that in their music to all of us.

It's very unusual to find business savvy, creative genius, and the rock star mentality all in one person. However they do exist, and you'd be surprised, but don't assume everyone is like that. Indeed, I hope you will please consider this next time you buy or download one of your favorite songs. Think on it.

Lance Winslow is a retired Founder of a Nationwide Franchise Chain, and now runs the Online Think Tank. Lance Winslow believes writing 23,333 articles by May 26, 2011 is difficult because all the letters on his keyboard are now worn off..


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