Most indie musicians know they must do some sort of e-mail marketing. Although, many do not understand the proper way of using e-mail to market their music. If used incorrectly you could have adverse effects. However, if used correctly e-mail marketing is a great way to communicate with your fans, make sales and make money.
There are many things you can do to improve your e-mail marketing efforts. I would like to briefly discuss a few of them.
Use a double opt-in procedure for your e-mail list.
Using a double opt-in method will force the subscriber to open your e-mail in order to confirm their e-mail address. This extra step ensures that the subscriber is serious about being added to your list. They are interested in what you offer and this makes them very valuable.
Use auto responders to build a relationship with each subscriber.
You should be using auto responders in your e-mail marketing efforts to build a relationship with each subscriber. You want to earn their trust so they will want to buy whatever you have to offer. Each message you send needs to contain valuable content so the recipient enjoys your message and looks forward to the next.
Give away your best songs.
In order to have a person give you their e-mail address you usually need to offer them something of value. In the case of indie musicians you offer a song. However, it needs to be your best song. You want the person to like your music so they need to hear your best work. In addition, while you are in the process of building a relationship with each subscriber, you will need to give away more music and you need to give away your best material. Giving away less than your best will not help you at all..
Understand the difference between your web site and landing pages.
Do not send traffic that you are intending on subscribing to your list to your main web site. This traffic needs to be sent to your landing pages. Landing pages are meant to collect e-mail addresses or to sell a product. Your main web site is used to dispense information to promoters, venues, and existing fans. Know the difference between landing pages and your main web site and use both of them correctly.
Use Segmentation.
Segmenting your list will allow you to send out messages only to a portion of your list based on criteria you choose. You could segment your list based on location to send show announcements only to people in the area of your performance. Another thing you could do is segment your list based on people who have purchased from you, or people who haven't purchased from you. This allows you to send appropriate offers to either group. Use segmentation properly and you will improve your relationship with your fans and increase your sales.
Track and test to improve your results.
For any marketing campaign to be successful you need to track and test your results so you know what works and what doesn't. Tracking and testing will provide you with valuable information you need to know to make decisions to improve your results.
Create a profit funnel.
One of the keys to being successful as an indie musician is to use your creativity to create a profit funnel. Once you sell your album for $15.00 to someone you then want to sell them a product that is higher in price, say a T-shirt for $25.00. Then once they purchase your T-shirt you want to sell them something else that is even higher in price. This time perhaps it could be a DVD box set for $50.00. Then you need to continue selling this person products one at a time, each time higher in price. Creating high end products and getting many people through your funnel is a key to success.
For over 23 years Terry Tschaekofske has been a successful musician. In that time Terry has learned many things. He has valuable information and tips to share with other musicians, to help them succeed in the music business. For valuable e-mail marketing tips that every indie musician should know click or copy the link below.
http://tltmusicmarketing.com/lp/indie_email_guide/indieguidelp_5.html
No comments:
Post a Comment